Do You NEED a Niche? | Ep. 5

05/02/2025 9 min

Listen "Do You NEED a Niche? | Ep. 5"

Episode Synopsis

The Truth About Niching—What They Get Right, What They Get Wrong, and How to Find Your Focus
If you’ve been thinking about starting a coaching or consulting business, you’ve probably heard that you must pick a niche. But is that really true? And how do you even know if you’ve picked the right one?
In today’s episode, we’re breaking down:✔️ Why “everyone” is NOT your audience—and how to get specific in a way that attracts clients instead of repelling them✔️ The biggest myth about niching that could be keeping you stuck✔️ How to make sure your niche is profitable—before you waste time building the wrong thing✔️ Why “niching down” doesn’t mean locking yourself into one thing forever✔️ My favorite way to rethink niching

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