ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 42: License, Don’t Sell"
Episode Synopsis
When should a company license rather than sell what it produces? The question is becoming more and more relevant for companies of all sizes. While the game changing approach might not be actionable for you today, it should kept in mind. Jason dives into the idea of becoming an innovative organization with an eye toward licensing products.
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