Charlie Martin, CEO and founder of the Anti-Greenwash Charter, joins the Futurebuild Podcast to discuss the growing trend of greenhushing—where companies stay silent on sustainability due to fear of backlash. Drawing from the first annual Green Claims Pulse Survey, a collaboration between Futurebuild, the Carbon Literacy Project, and Hattrick, Charlie shares insights on why radical transparency and honest storytelling are critical to rebuilding trust and driving meaningful climate action in the built environment. He highlights how marketing can go beyond promotion to become a powerful catalyst for genuine change.
 
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