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Listen " How the FT found a new paying audience with FT Edit"
Episode Synopsis
On the 48th episode of Press Gazette's Future of Media explained podcast we speak with Malcolm Moore, the editor of the Financial Times' low-price product FT Edit.When Press Gazette last interviewed Moore in March 2022, when FT Edit had just launched, he shared his hopes that the new app would entice a group of new paying readers toward the FT - without cannibalising its existing audience.More than a year on, we check in with Moore to hear (some very promising things) about how the experiment has progressed. Hosted on Acast. See acast.com/privacy for more information.
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