Personalisation is paying off for Hamburger Morgenpost

The Future of Media, Explained - from Press Gazette
24/09/2025 26 min
Personalisation is paying off for Hamburger Morgenpost

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Episode Synopsis

Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant.This episode is sponsored by Kilkaya. Hosted on Acast. See acast.com/privacy for more information.

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