Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name of protecting product, with their founder and CEO, Woody Levin. On the show, Woody refers to Extend as the AppleCare for everything, and our conversation drifts into what a best-in-class e-commerce purchasing experience might look like in the future. He's betting that it will include warranties on what you love written in plain English, and that consumers will grow to demand that just as they do for protection for their iPhones. Woody also talks about how you can't create external fans without internal ones, which we haven't touched on too much on this show, but it carries extra weight when talking about an industry not known, at least not yet, for having fans. I'm not sure how many extended warranty brands have that right now, but they might down the road. So let's get some coverage on this topic and predict the future with Extend and Woody Levin.Check out The Future of Fandom, a podcast by LiveLike, wherever you get your podcasts. We hope that you become a fan!Join the podcast! https://livelike.com/podcast/Learn more about LiveLike: https://livelike.com/Follow on LinkedIn: https://www.linkedin.com/company/livelike/Follow on Twitter: https://twitter.com/LiveLikeIncHosted by Adam Conner.The Future of Fandom is powered by Authentic Avenue.

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