Kellie Northwood, CEO of the Visual Media Association, is a leading voice in Australasia’s print, packaging, and visual communications industry. Kellie brings a wealth of experience in helping businesses harness the power of visual media to drive visibility, customer engagement, and sales. We’ll explore how retailers can strategically use print, signage, and visual merchandising to stand out in a crowded market, create memorable brand experiences, and deliver measurable results. Whether you're a small business owner or a retail executive, this conversation will offer practical insights and inspiration to elevate your visual strategy.Retail NZ is the peak body for New Zealand retailers. We’re here to make sure the voice of retailers is heard and help make running a business easier. As a member, you’ll have UNLIMITED access to our Advice Service, resources to save you time and money, plus financial savings with our partners. Start your journey with Retail NZ today! Join us now

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