Welcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to gain efficiency and reclaim time.Important Moments:00:02:05 - Jess Shira's Background and Experience00:03:24 - Creation and Purpose of Fractional CMO School00:09:21 - Learning from Early Business Experiences00:15:10 - Clarifying the Role of a Fractional CMO00:25:48 - Advice for CEOs and FoundersDon't miss out on unlocking the full potential of your workforce planning with the Fractional Edge podcast. Subscribe now and stay tuned for more insightful episodes! You can also subscribe to out newsletter for game-changing articles and fun reminders of when we drop episodes.Subscribe here -- https://thefractionaledge.com/the-fractional-edge-newsletter/Follow Us On LinkedinCarol Fraserhttps://www.linkedin.com/in/awesomehrexec/Jessica Shirrahttps://www.linkedin.com/in/jessicashirra/The Fractional Edgehttps://linkedin.com/company/the-fractional-edge/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

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