In this episode of the Fractional Edge podcast, host Carol Fraser dives deep into the world of fractional executive staffing strategies with guest Heather Boschke, a fractional CMO. Heather shares her expertise from 22 years in corporate marketing, discussing the importance of strategic and tactical marketing approaches for small businesses.The conversation covers the evolution of workforce planning, dispelling myths about fractional talent, and the value of trusting and empowering employees. Heather's journey from corporate to fractional work highlights the freedom and creativity that comes with embracing new opportunities.Here are some moments to look out for:00:06:45 - AI's Role in Leveling the Playing Field00:14:54 - AI in the Classroom00:30:24 - Aligning Personal Motivations with Company Goals00:40:56 - Encouragement for Aspiring Fractional ExecutivesTune in to gain insights on how fractional talent can accelerate growth, the power of embracing change, and the importance of trusting and investing in your team. Join Carol and Heather as they explore the transformative potential of workforce planning and the impact of authentic leadership in today's dynamic business landscape.Follow Us On Linkedin:Carol Fraser - https://www.linkedin.com/in/awesomehrexec/Heather Boschke - https://www.linkedin.com/in/boschke/The Fractional Edge - https://linkedin.com/company/the-fractional-edge/Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

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