What does it really mean to rethink not just technology — but the culture behind it?In this episode, we talk to Shawn Lim, a journalist-turned-solopreneur whose work now lives at the intersection of identity, media, and digital transformation. After more than a decade reporting on adtech, agency shifts, and marketing innovation across APAC, Shawn now runs Human Algorithm — a newsletter and podcast that challenges surface-level stories in business and explores more human, inclusive ways forward.We cover #AIagents, #brandloyalty, #parenting, #burnout, and why #internalculture is no longer something that stays hidden behind closed doors. Shawn shares his own story of #reinvention, from being told he couldn't write without a degree, to becoming one of the best tech reporters in #APAC. “We live in an age of automation, but we still need that human connection. That’s why I chose the name Human Algorithm.” - Shawn LimWhether you're working in retail, BFSI, or tech or you're simply trying to build something that lasts this episode is about moving beyond the hype and doing business in a way that feels more honest.⏱️ Episode Chapters:00:00 – What moves Shawn forward07:29 – Bullying & self-acceptance11:28 – Solopreneur life & parenting 15:38 – Human connection in the attention economy19:21 – Accountability & what AI could actually solve23:22 – Outdated business assumptions26:44 – Future trends: storytelling, B2H, and AI agents30:22 – The fall of brand loyalty34:33 – Burnout & letting go of people-pleasingThe Let Them Poem by Cassie PhillipsThe Let Them Book from Mel Robbins

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