What motivates consumers' to eat meat alternatives like tofu, chickpeas and plant based meats? Is it  health concerns, animal welfare, environmental concerns, or a combination of factors? 
Researcher Nick Marcus answers those questions in today's episode with the results of a study he co-authored that surveyed German consumers about their incentive for choosing alternative options. 
Follow us and join the conversation @msufoodfix on Facebook and Twitter. 
For more information:
Exploring factors determining German consumers’ intention to eat meat alternatives Theme music: Upbeat Acoustic by Lesfm on Pixabay About the podcast: The Food Fix focuses on researchers and innovators better feeding the world. It’s a production from the Michigan State University Knight Center for Environmental Journalism, an organization that teaches student and professional journalists how to report on the world's most important beat.
About the host:Taylor Haelterman is pursuing a master’s degree in environment, science and health journalism at Michigan State University. As a volunteer, intern, podcast producer, editor and host, she’s had a hand in nearly every aspect of audio production and live radio. She plans to continue combining her passion for audio with her love of storytelling for the rest of her career.

Ver todos los episodios