Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does.In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last.She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages  and the lessons that changed everything.You’ll discover: ✨ Why authenticity builds trust (and trust is the true currency of community) ✨ How to attract aligned humans who become clients, collaborators, and advocates ✨ The shift from visibility to belonging — and how that’s the foundation of movements that lastIf you’ve ever felt stuck chasing followers, this episode will show you how to build something far more powerful: a brand that people don’t just follow, but belong to.Thanks for supporting The Flow Lane with Emma MaidmentIf you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at [email protected] Flow on friends, Em x

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