In this episode, I was lucky enough to interview Jack Adler, CEO and Founder of Out2Win Sports. Jack shares his journey from growing up in Bluebell and Villanova to his time at Syracuse University, where he founded Out2Win Sports in 2021. The idea for his sports marketing firm, which specializes in connecting brands with athlete creators in the NIL (Name, Image, Likeness) space, was born during the COVID-19 pandemic. Jack and his twin sister's successful COVID-19 relief fundraiser ignited his passion for entrepreneurship, leading him to create Out2Win, which has since partnered with major brands like Nerf. Jack emphasizes the importance of starting locally and building relationships, recalling how he began by pitching local Syracuse businesses with creative marketing campaigns before expanding to larger clients.Jack also discusses the unique approach of Out2Win, which focuses on athlete creators—athletes who excel not only in sports but also in content creation. The company is currently developing software to streamline brand-athlete collaborations by identifying athletes with strong social media influence. Jack highlights the significance of building an organic community and leveraging platforms like LinkedIn, TikTok, and Instagram to establish meaningful partnerships. Step into the world of athlete creators and discover how Jack Adler is changing the game with Out2Win Sports on The First Customer!Guest Info:Out2Win Sportshttps://www.out2win.io/Jack Adler's LinkedInhttps://www.linkedin.com/in/jack-adler/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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