In this episode of The Finance Marketing Podcast, Hillary sits down with Jon Randall, founder of XFA, to explore why most financial advisors struggle to grow despite being excellent at their jobs. Jon reveals that the real growth constraint isn't lack of skill or market demand, but capacity issues and working with too many of the wrong clients. He shares eye-opening industry research showing that the fastest-growing advisors get 73% of their new clients from existing client referrals, and introduces his systematic IPO (Improve, Praise, Offer) method for generating consistent referrals without awkward conversations. Hillary and Jon discuss why targeting just 1-5 ideal clients for referral generation is far more effective than hoping all clients will refer you, and how enhancing the experience for clients you want to duplicate naturally leads to more referrals from people just like them. Tune in to discover how to identify your true ideal clients, overcome the capacity constraints holding your practice back, and implement a referral system that feels natural and produces measurable results.Connect with Jon:Website: XFA.coachLinkedIn: Jon RandallLinkedIn: XFA CoachFacebook: XFA CoachInstagram: @xfa.coachTo make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app. Join the 7-Day Email List Growth Sprint: www.monetacopy.com/emailsprint We always appreciate reviews on Apple Podcasts!

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