In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). During the conversation, Chira shares:How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands can help creators by being authentic The future of the customer experience of buying beauty productsTell us what you thought of this episode by emailing us at [email protected]. Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email [email protected].

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