Not all creators are creative…This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. During the conversation, Iris and Betina also shareTheir journey of breaking into the creator economyThe biggest myths for both marketers and creators How AI will start to play a major role in creators' jobsInterested in attending one of Traackr's IMPACT events? Sign up for IMPACT London on Sept 10th here: https://www.traackr.com/2024-influencer-marketing-impact-event-londonSign up for IMPACT LA on Oct 1st here: https://www.traackr.com/2024-influencer-marketing-impact-event-laKeep up to date with all of Traackr's events here: https://www.traackr.com/traackr-eventsKeep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email [email protected].

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