Dive into the future of fashion with renowned industry expert Dr. Achim Berg, the former driving force behind the influential "State of Fashion" report with The Business of Fashion. In this insightful conversation recorded at a Scandinavian fashion trade show, Dr. Berg shares his perspective on the current challenging macroeconomic environment and his new venture exploring the next decade of the fashion industry. Discover his upcoming research, including interviews with 50 CEOs and trailblazers, as he seeks to understand how the fashion landscape has evolved from 2000 to 2025 and identify the key themes, such as AI and technology's impact, that will shape its future. Learn about the surprises from years of analysing the industry and gain valuable insights into consumer shifts, the role of wholesale, and the impressive (and struggling) players in the market.

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