ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Make a Friend (and a Sale) in 38 Seconds with Brent Batterman"
Episode Synopsis
Brace yourself for sales gold and name slip-ups as Brent Batterman—aka 'The Butterman'— shares how making friends (not just sales) can revolutionize your retail game!
Mark Kinsley welcomes his longtime friend Brent Batterman (not Bierman!) to drop some serious sales wisdom from his 20+ years in the mattress industry. From making unforgettable first impressions to the art of bundling, Brent is here to supercharge your sales game and remind you why the customer experience always comes first—because if you’re not making friends, you’re not making sales! Plus, Brent teases his upcoming presentation at Sleep Summit 2024, complete with secret strategies on mentoring your team. Prepare for some laughs, a few F-bombs, and a lot of business-boosting advice!
Key Takeaways:
Make a Friend Before a Sale: Brent emphasizes that smiling and making a genuine connection with customers is the most overlooked yet powerful sales technique. It’s simple, but most people don’t do it—start now!
The Power of Bundling: Why sell one item when you can bundle five? Brent explains how bundling a full sleep system (mattress, pillows, protectors, and more) can simplify the sales process and boost your bottom line.
Leadership Secrets Unveiled: At Sleep Summit, Brent will reveal his secret sauce for mentoring and coaching teams effectively. (P.S. It’s only four minutes long, but it’ll change how you lead!)
Mark Kinsley welcomes his longtime friend Brent Batterman (not Bierman!) to drop some serious sales wisdom from his 20+ years in the mattress industry. From making unforgettable first impressions to the art of bundling, Brent is here to supercharge your sales game and remind you why the customer experience always comes first—because if you’re not making friends, you’re not making sales! Plus, Brent teases his upcoming presentation at Sleep Summit 2024, complete with secret strategies on mentoring your team. Prepare for some laughs, a few F-bombs, and a lot of business-boosting advice!
Key Takeaways:
Make a Friend Before a Sale: Brent emphasizes that smiling and making a genuine connection with customers is the most overlooked yet powerful sales technique. It’s simple, but most people don’t do it—start now!
The Power of Bundling: Why sell one item when you can bundle five? Brent explains how bundling a full sleep system (mattress, pillows, protectors, and more) can simplify the sales process and boost your bottom line.
Leadership Secrets Unveiled: At Sleep Summit, Brent will reveal his secret sauce for mentoring and coaching teams effectively. (P.S. It’s only four minutes long, but it’ll change how you lead!)
More episodes of the podcast The FAM Podcast with Mark Kinsley
Barbell Selling Secrets: How Mastering Luxury AND Value Mattresses Will Make 2026 Your Breakout Year
22/09/2025
Fears About TSI & Mattress Firm: What happens when 75% of Mattresses Flow from One Company?
15/09/2025
The Mattress Empire That Made Millionaires: The Untold Secrets Behind Sleep Train’s 800% Growth
08/09/2025
8 Vegas Market Surprises: The Game-Changing Sleep Tech You Missed (and Why Retailers Are Buzzing)
11/08/2025
In God we trust