In today's episode, we talk to Bill Bice. Bill has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest. One of the core things that Bill has learned in building and investing in companies is that the go-to-market is always the hardest part of growing a business, which led him to found Boomtime, tackling marketing as a technology problem. Learn more about Bill's journey and his proven marketing techniques that have led him to the entrepreneur he is today. More at optoutlife.com/podcast/bill-bice/

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