In this episode I welcome seasoned negotiations consultant Saad Saad to discuss the intricate art of negotiation, particularly within a sales context. The conversation spans personal anecdotes and professional insights, and brings to light how negotiation is an inherent part of everyday conversations, aimed at mutual outcomes rather than adversarial win-lose situations. Being able to successfully negotiate in sales requires a deep understanding of the customer ecosystem as well as commercial principles and strategies. Throughout the conversation, we delve into strategies that transform conventional sales tactics from mere transactions focused on pricing to deeper, value-driven discussions that better serve both parties. From this episode, you will gain a comprehensive overview of why it is essential to maintain a balanced power dynamic in negotiations and the importance of thorough preparation.



To connect with Saad and to learn more about what he does, including sourcing a copy of his book "In The Lead - Mastering Your Sales Negotiation", please go to:



LinkedIn - https://www.linkedin.com/in/saadasaad/



Website - https://www.stepinthelead.com/

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