Rediscovering Discovery: How Founders Are Missing the Mark

10/05/2022 39 min Episodio 19
Rediscovering Discovery: How Founders Are Missing the Mark

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Episode Synopsis

The sales process has multiple steps. But there’s one step that above all, really sets the table for everything else, and that is discovery. Discovery done right allows you to find out everything you need to know to close the sale, but according to today’s podcast guest, founders often get this step completely wrong. Hear our conversation with Rachel Mae, Chief Evangelist and General Manager of Training Certification/Licensing at A Sales Growth Company. We talk all about:  The discovery stageHow most tech companies founders get it wrongWhy that mattersAnd how to go about fixing those problemsMore information about Rachel Mae and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/rachelmae/ Company Website: A Sales Growth Company Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.