In part two of a two part episode, Tess and Keith talk with Anati Zubia  and Kelley Wyant about content marketing and why it is critical to keep  in touch with your members, attendees, and sponsors in the time of  Covid-19. This second part focuses on the tech you need to begin the  content marketing journey. We also chat about some of the industry news  including tech that disinfects!
Companies in Event Tech News:
Tech that disinfects – The Aertos 120-UVC drone and a robots shaped like a mini-fridge that spray hydrogen peroxide
Content Marketing - The Technology

Guests – Kelley Wyant and Anati Zubia

Kelley Wyant
Kelley  Wyant is the founder and creative director of Grace Under Fire  Productions, a full-service content marketing firm. A graduate of  Northwestern University’s Medill School of Journalism, she’s spent the  last 15 years honing her craft as a writer, marketer, and event planner  for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati  Zubia excels in building and leading marketing and revenue operations  teams that serve high-growth SaaS and IT technology organizations. She’s  spent the last decade managing global brand strategies, building  revenue pipeline, and matching best-in-class humans with best-in-class  technologies for brands such as Attendify, Infusionsoft (Keap) and  Logicalis.
The Tech We Talk About

Ahrefs
Buzzsumo
Canva
Promo
Camtasia
Grammarly
Hemingway
Hubspot
Terminus
Hootsuite
Oktopost
Google Analytics
MOZ
SemRush
Uberflip

Learning Resources Anati Recommends:

The Absolute Beginner’s Guide to Google Analytics
AnnieLytics

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