In part one of this two part episode, Tess and Keith talk with Kelley  Wyant and Anati Zubia about content marketing and why it is critical to  keep in touch with your members, attendees, and sponsors in the time of  Covid-19. Part one focuses on the how and why of the content marketing  journey. We also chat about some of the industry news that is floating  around including a ProPublica report on the cancelling of the Houston  Rodeo.
Companies in Event Tech News:

ProPublica’s report on the cancelling of the Houston Rodeo
As part of our discussion, we talk about Ion Exhibits and Nimlok Chicago and their shift to making PPE and other protective gear and equipment

Content Marketing - The Strategy

Guests – Kelley Wyant and Anati Zubia

Kelley Wyant
Kelley  Wyant is the founder and creative director of Grace Under Fire  Productions, a full-service content marketing firm. A graduate of  Northwestern University’s Medill School of Journalism, she’s spent the  last 15 years honing her craft as a writer, marketer, and event planner  for start-ups, established firms, and non-profit organizations.
Anati Zubia
Anati  Zubia excels in building and leading marketing and revenue operations  teams that serve high-growth SaaS and IT technology organizations. She’s  spent the last decade managing global brand strategies, building  revenue pipeline, and matching best-in-class humans with best-in-class  technologies for brands such as Attendify, Infusionsoft (Keap) and  Logicalis.

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