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Listen "What Wimbledon Can Teach Us About Crafting Unforgettable Events with Phil Mershon"
Episode Synopsis
What does the world’s most iconic tennis tournament have in common with unforgettable conferences? A lot more than you might think.In this episode, Phil Mershon unpacks the timeless magic of Wimbledon—where heritage meets innovation—and explores what event leaders can learn from its intentional design. From scarcity-driven buzz to rituals that spark belonging, you'll discover how to craft experiences that feel iconic, even in a modern world.Whether you're planning your first event or leading a flagship conference, this episode will challenge how you think about tradition, technology, and transformational design.In this episode, you’ll learn:Why curating fewer traditions can make your event more memorableHow scarcity (done right) creates deeper value and demandWhere to integrate technology without killing emotional connection6 timeless principles you can adapt from Wimbledon (no strawberries required)Resources & Recommended Reading:10 Ways to Be a Speaker Event Organizers Rave AboutAbove & Beyond: When the Checklist Isn’t EnoughA longer version of this episode#EventStrategy #ConferenceDesign #UnforgettableEvents #WimbledonWisdom #ExperienceDesign #EventProfs #EventInnovators
More episodes of the podcast The Event Innovator Show with Phil Mershon
Amplifying Attendee Voices: How Emcees Ensure Events Serve the Audience with Clare Forestier
14/10/2025
From Tornado to Triumph: How Teamwork Saved a Major Golf Tournament with Ari Gross and Dusty Buell
07/10/2025
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