In this episode of the Event Innovator Show, host Phil Mershon sits down with Dan Miller, founder of 48 Days and author of multiple bestselling books. Dan shares his journey of transforming his approach to event planning, inspired by Phil's book Unforgettable: The Art and Science of Creating Memorable Experiences.Listeners will gain insights into how Dan and his team redesigned their "Will It Fly?" event, incorporating elements like personalized gifts, community singing, and strategic follow-ups. Dan discusses the challenges of moving from a unique rural property to a more traditional venue, and how they overcame these obstacles to create an equally impactful experience.The conversation explores the importance of balancing content with experiential elements, the power of music in creating connections, and the value of trying new approaches in event design. Dan's candid reflections on his learning process and the outcomes of their experimental approach offer valuable lessons for event planners at all levels.This episode is a must-listen for anyone looking to elevate their events from informative to truly unforgettable.

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