Water, often referred to as "liquid gold," is an indispensable resource for our planet's survival. Yet, the water industry has reached a critical breaking point. Today, I’m joined by Riggs Eckelberry, the founding CEO of OriginClear, to explore his innovative solutions that are helping businesses confront the challenges of rising water bills by tapping into new investment markets.
Riggs brings a wealth of experience, including decades spent refining his revolutionary approach, Mistake Based Marketing, which propelled him to multiple software exits during the dot-com boom. Today, he's redirecting his expertise and passion towards achieving much-needed change in the vast water industry, safeguarding the planet's most vital but threatened resource—water.
Join me as we dive deep into Riggs' journey and vision for a more sustainable future in a world where water is truly liquid gold.

Highlights of the episode:
• Disruption 101: Make waves in any sector
• Mistake Based Marketing vs failing with style
• How to invest in the water industry

Additional resources:
• OriginClear.com
• WaterOnDemand.net
• EWG.org/tapwater
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