Serena Baleja is part strategist, part connector, and all about the human touch in a world of automation.With 8+ years of experience leading influencer campaigns for luxury travel and billion-dollar consumer tech brands, she knows what works—and what’s just noise. Now, as the founder of Socialite CRM, she’s on a mission to bring powerful, ROI-focused influencer tools to the small biz world...without the bloated price tag.Highlights of the episode:How to find creators who actually convertWhat a social media self-audit looks like (and why it matters)Why automation should never replace authentic relationshipsAdditional resources:SocialiteSocialite ROI CalculatorConnect with Serena---------------------------------------------------------------------Subscribe to the show:Apple PodcastsEricRMueller.comSpotify

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