In this episode of The Entrepreneur’s Blueprint, I sit down with Nick Norman, founder and CEO of Polar Protector, a multimillion-dollar e-commerce business that started with an idea sparked by leaves in a cold plunge. From humble beginnings selling childhood items on eBay to building an Amazon business and eventually launching Polar Protector, Nick shares his unique founder journey—one filled with grit, iteration, and surprising customer insights.We dive deep into how he spotted a niche, validated the concept quickly, found manufacturing partners, and built the business to scale—all while keeping his team lean. We also discuss navigating fear, growing sustainably, and why identifying your “superpower” is one of the greatest advantages any entrepreneur can have.Whether you’re dreaming up a product or already running a business, this episode is full of powerful insights into starting small, scaling smart, and staying focused.What You’ll Learn: - How Nick validated his product idea with zero ad spend - The value of spotting a hidden niche in an established industry - The difference between scalable entrepreneurship and lifestyle businesses - His biggest unexpected challenge (hint: it wasn’t logistics)Links & Resources: - Visit Polar Protector online: https://polarprotector.com/ - Visit my website: www.monarchcoo.com - Follow me on Instagram: https://www.instagram.com/monarchcoo

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