Javier Paredes on How Winemaker Torreon Overcame a Pandemic and Continued Expanding Its Markets

01/09/2022 35 min Temporada 1 Episodio 14
Javier Paredes on How Winemaker Torreon Overcame a Pandemic and Continued Expanding Its Markets

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Episode Synopsis

Send us a textIn Chile, wine plays a very important role and is in fact the 7th largest exporter of wine in the US selling on average around 9 million litres every year. Torreon de Paredes, led by Executive Director, Javier Paredes, is an exclusive, family-run Chilean winery situated in Rengo, in the Andes foothills, around 115 kilometeres south of Santiago. Torreon sells to a predominantly UK and European market with varieties such as Cabernet Sauvignon, Carmenere and Merlot taking centre stage.When Covid 19 wreaked havoc across  the globe, Torreon's sales were hit hard,  to such a degree that not one bottle of wine was exported to the UK for a whole year. But rather than panic, Torreon took advantage of the situation  and planned for the future. In this episode of The Business Breakfast, I talk to Javier Paredes about the impact of Covid, learning from previous events and  his vision for the future.You can learn more about Javier and Torreon here: https://torreon.cl/es/

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