In this episode of The Engagement Architect Podcast, host Chris Bennett talks with Sparky Witte, a behavior designer at Live Neuron Labs, where he helps organizations create products and experiences that drive real-world action.Sparky shares why engagement alone isn’t enough , and how designers can move from keeping people’s attention to inspiring meaningful behavior change. We talk about breaking down hidden barriers, reducing overwhelm with “next best actions,” and why lowering friction often matters more than trying to boost motivation.Sparky began his career in advertising before discovering behavioral design through work with the American Heart Association and other mission-driven organizations. For the past eight years, he’s helped teams in healthcare and beyond design experiences that empower people to act.Join us as we explore what it really means to design for action, and how these lessons apply to education, health, and any field where motivation and engagement matter.Music by Karl Casey @ White Bat Audio.

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