Tired of hearing, "I get leads, but nobody buys"? In this episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top two proven ways to attract high-quality leads who actually buy, reply, and stick around. These strategies come straight from her own business — the same ones that helped her build an email list where over 50% of subscribers are paying customers. Episode Highlights Why "more leads" doesn't mean "better leads." The #1 way to attract quality leads: affiliate marketing. Customers who come in through affiliates are already invested. They're buyers first, which means they're more engaged and more likely to become long-term fans. "Customers create community — not the other way around." The #2 way: podcast guesting. How being in someone's earbuds for 20–30 minutes creates instant know, like, and trust. Why guesting converts better than bundles, cold traffic, or social links. Liz has appeared on nearly 300 podcasts — and credits this strategy for half her customer base. Why podcast audiences are naturally warm — and how to craft talking points that make them want to subscribe immediately. How both strategies work together to create long-term, high-quality relationships with your audience. Key Takeaways Start with customers: Selling first builds stronger communities than "community-first" approaches. Affiliate programs work: Happy customers are your best marketers — give them a reason to share. Podcast guesting builds trust: Being heard builds authority and attracts serious buyers. Intentionality matters: Take time to create affiliate resources and podcast pitches that feel natural and valuable. You don't need more traffic — you need better relationships. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using Episode 67: 5 List Building Ideas for People Who Love Social Media  

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