In this transparent behind-the-scenes episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her best-performing email from September 2024 and what made it so effective. From subject line strategy to timing and segmentation, Liz reveals the practical (and surprisingly simple) reasons her emails earned sky-high open and click rates — and how you can apply the same thinking to your own campaigns. Episode Highlights A peek at Liz's September email stats — including open and click rates from 16 different sends. Why "Copywriters, let's go" became the month's top-performing email. The power of targeting: how sending to a small, specific segment can drive big results. How pre-framing your audience with a "heads-up" email builds anticipation. The honorable mention: Liz's clever "Debate" email and why timing made it a winner. Real metrics, real results — and what they say about consistency over complexity. Key Takeaways Targeted emails perform best: A small, intentional audience can deliver better engagement than a broad blast. Set expectations early: When subscribers know what's coming, they're more likely to open and click. Simple sells: You don't need fancy funnels — just solid offers that solve real problems. Subject lines matter: Short, intriguing, or timely subject lines (like "Debate") can dramatically boost opens. Consistency builds trust: Years of steady emailing make segmentation and sales flow naturally. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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