Welcome to the very first episode of The Email Sound Booth! Liz Wilcox- the Fresh Princess of Email Marketing- is here to bust through the biggest myths, complaints, and excuses that hold business owners back from building a list that actually sells. From unsubscribes to writer's block, Liz breaks it all down with her signature mix of real talk, humor, and 90s nostalgia. If you've ever said, "Email marketing just doesn't work for me," this one's for you. Episode Highlights Why "email takes forever to work" is the wrong mindset — and what to focus on instead. How to stop stressing about unsubscribes (and actually celebrate them). The difference between an expense and an investment when it comes to your email service provider. How to simplify writing emails — even if you don't think you're a "writer." The truth about "email doesn't work" (hint: it's not about email). How to deal with "I hate email" energy and make peace with the inbox. The real reason no one's joining your list — and how to fix it. Key Takeaways You own your email list. Social media platforms can change overnight, but your subscribers are yours. Unsubscribes are healthy. They keep your list full of people who actually want to hear from you. Your ESP is an expense, not a luxury. Treat it like the business essential it is. Writing gets easier with practice. Consistency matters way more than perfection. Email always works—if you're connecting, selling, and growing your list strategically. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM You can do this! I'm rooting for ya, friend. 

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