Who Controls Your DEI Story? Lessons From McKinsey & Co-Op

18/02/2025 13 min
Who Controls Your DEI Story? Lessons From McKinsey & Co-Op

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Episode Synopsis

Speak your mind on DEI, and brace yourself.
Some people will attack you. Others just won’t get it.
Key Topics Covered in This Episode:

Two useful case studies about the business case for diversity
Why people will have a problem even if you get it right
What you can do to make this work in your business

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Key Takeaways from This Episode:

If you don’t own your DEI narrative, someone else will.

“This isn’t the real story. But it is a masterclass in owning your narrative.”


Vague commitments don’t work—specific results do.

“It’s not enough to say what you did. It’s important to say why.”


Your business case for DEI must serve your organisation, not outsiders.

“McKinsey knows its business case.”



Check out these resources (if applicable):
Additional Resources:
Why You Should Avoid Saying Diversity Is The Right Thing To Do
Everything You Need To Know About The Famous McKinsey Report ‘Why Diversity Matters’ [Report Breakdown]
Everything You Need To Know About Delivering through Diversity The Follow Up Study To The Famous McKinsey Report [Report Breakdown]
McKinsey Champions Diversity While Rivals Abandon Targets
Rollback on diversity policies ‘risks undoing decades of progress’, says Co-op
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