Even if you don't specialize in your editorial practice, it's still worth using the language of specialism in your marketing. That's what Louise Harnby and Denise Cowle are chatting about in this episode of The Editing Podcast.Listen To Find Out More AboutThe different ways in which we might specializeHelping clients understand how we can help themWhat does the client want to know?Why saying we can edit 'everything' is a weak messageWhy the language of specialization is interestingDenise And LouiseDenise Cowle: denisecowleeditorial.comLouise Harnby: harnby.co/fiction-editingMusic Credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

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