In this episode, I unpack the popular marketing advice to "address the problem of your client", exploring why that’s effective, and where it misses the deeper, messier reality of human problems. Drawing from my psychodynamic training and experience, I highlight how, psychologically, the problems we present are rarely as straightforward as they seem.Everything from James Bond snow globes to struggles with social media and business sales— shows how we often mask what’s really going on with safer, more manageable issues. I discuss common defence mechanisms like displacement and intellectualization, and explain how the problems we focus on can actually protect us from uncomfortable truths or even connect us with others.[00:01:33] – Musings on the phrase "what's your problem?" and how social behaviors have changed over the years. Introduction of the topic, understanding problems from a psychodynamic perspective.[00:03:27] – From a psychodynamic angle, problems are rarely what they seem on the surface. Introduction to the concept of the "hand on the door" syndrome and what might really bring someone to seek help.[00:04:49] – Contrasts binary and non-binary problems, introducing the role of the unconscious mind and defense mechanisms.[00:05:28] – Introduction and explanation of some common defense mechanisms, like displacement (redirecting focus to a safer problem) and intellectualization.[00:09:01] – Encouragement to give oneself grace, as not all problems are true problems—some are disguises or defenses.Interested in learning more about psychodynamics, working with me as a trainer, coach, or supervisor, or joining upcoming events? Check the show notes for links and contact info.Don’t forget to subscribe so you never miss an episode of The Dynamics of Everyday Life!Sign Up for your free Resource Sheet HEREConnect with Julia:Website LinkedInInstagram

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