Welcome back to the Duck Pond Podcast where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves. From branding, marketing, to packaging and hardships.Today we're featuring Amy Bett, founder of Melo, a non-alcoholic sparkling kava beverage that helps you unwind in under 10 minutes boasting zero sugar, zero calories, and no hangover. Melo is fast becoming the go-to drink for those who want that wind-down without the downside. She’s been spearheading rapid growth, recently celebrated key milestones such as exploding into nearly 1,000 stores from 20, and continues to reshape the functional beverage wave. We’ll dive into:- How Melo positions itself in the non-alcoholic drink & wellness market- Why packaging and branding are so critical for authenticity & connection- What it takes to grow a direct-to-consumer (DTC) beverage brand in today’s crowded functional drink space- Marketing strategies and growth hacks that helped Melo gain momentum fast- How to overcome setbacks and major challenges- How family plays a part in building a national brand✨ Learn how Melo is redefining what it means to unwind, drink smart, and still show up feeling good.🔗 Melo:Website → https://www.drinkmelo.co/Instagram → @drinkmelo_ We're a custom packaging manufacturer and we're changing the landscape of packaging. Follow for more.Paking Duck:Website → www.pakingduck.com#beverage #packaging #alcohol #alcoholfree

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