The modern brand strategy heroes

27/09/2023 45 min Temporada 4 Episodio 16
The modern brand strategy heroes

Listen "The modern brand strategy heroes"

Episode Synopsis

Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie. Hosted on Acast. See acast.com/privacy for more information.