ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Marketing Mix Modelling 101"
Episode Synopsis
Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, Impression). From Coca-Cola’s $3 return on every $1 spent to other real-world wins, they share sharp insights on how data, tech, and smart partnerships are transforming the future of performance marketing. Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast The Drum Podcast
What makes a holiday ad sound Christmassy?
27/11/2025
The 3 kinds of humour with Paddy Gilmore
05/10/2025
In God we trust