ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Sustainable Competitive Advantages"
Episode Synopsis
Managers should think carefully about which strategy will give their company a competitive advantage. Also, perpetually ask, "Is this competitive advantage sustainable?" A five-year study of management practices in hundreds of businesses, referred to as the "Evergreen Project," found that a clear strategic direction was a key factor that distinguished winners from losers. So how can we strategically create a sustained competitive advantage and galvanize execution amongst our team?
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