Opportunity recognition is where all entrepreneurship begins. In this engaging and practical talk, Dr. Claude Kershner IV breaks down how to spot meaningful opportunities—not just random ideas—and why this critical step determines the direction and success of any entrepreneurial journey.

You’ll explore how entrepreneurs identify needs, gaps, and trends in markets, behaviors, and systems—and how they translate those insights into actionable, value-driven concepts.

This session is especially valuable for students and emerging changemakers beginning their leadership projects, community initiatives, or business plans.

🚀 What you’ll learn:

The difference between an idea and a true opportunity
How to evaluate market needs, timing, and customer behavior
How to shape a compelling business concept around an opportunity
Real examples and frameworks to guide your thinking

💡 If you're building your Project Plan or exploring leadership, this is your starting point.

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