Uber didn’t just compete—it rewired the ride-for-hire industry.

In this External Analysis, Dr. Claude Kershner IV breaks down Uber’s rise and its impact on the traditional taxi market through the lens of Porter’s Five Forces. We analyze how Uber used technology, data, and scale to bypass entrenched regulatory barriers, transform customer expectations, and shift where power and profit reside.

This isn’t just a case of disruption—it’s a textbook example of external analysis done right. Whether you’re a business student, strategist, or entrepreneur, this talk helps you see how competitive forces actually move in practice—and how a platform can become the new “rent-yielding factor of production.”

🔍 Key topics in this talk:

Why the old taxi industry was so hard to enter—and who benefited
How Uber shifted the power balance among customers, suppliers, and rivals
What happens when technology makes regulation obsolete
Why the app, not the car, became the asset
Strategy lessons for businesses in regulated or stagnant industries

This talk brings academic frameworks to life using one of the most relevant disruptors of our time.

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