Our research is a cross-cultural measurement comparing consumer purchase intentions and brand trust between the United States & Canada vs. Brazil & Colombia as it relates to Corporate Social Responsibility (CSR) Motives during a global crisis. Consumers in different countries are sensitively seeking understanding and information during uncertain times. Therefore, during a crisis, consumers are more prone to equip themselves with accessible information that leads to decision-making about with whom, on what, and where they spend their money.

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