Joe Carr is not your typical corporate brand co-founder and president.Carr is autistic, but faced a misdiagnosis of ADHD during his early years, leading to challenges in interacting with both classmates and educators unaccustomed to managing his big energy. Due to the difficulties he experienced during his formative years, he chose to channel his efforts into improving the world for the well-being of children. As half of the leading force behind Serenity Kids, the fastest-growing baby food brand on the market, Carr is committed to creating the most premium, low-sugar, high-fat, organic, and ethically sourced products he can in order to make a positive difference.

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