One this episode we talk about bottom of funnel content. Ask yourself have you ever lost a listing appointment to a competitor? How much money have you actually left on the table.  The worse thing you could ever do is get really good at setting appointments that you don't win. The number one way to win on every appointment. Plus give a lift to conversion on EVERYTHING you do. Is create a system for testimonials. A system that leverage that content across every place on the internet associated with your personal brand. It's always better when someone else talks about how good you are. From radio ads, landing pages, pre-listing packages, postcards, even live social media videos. You need to 10 X your testimonial game. In this e

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