ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen " Transforming B2B Strategies with Ray Hartjen "
Episode Synopsis
Writer and musician Ray Hartgen shares insights on balancing personal priorities and staying present. He explores the shift in B2B sales, where buyers now drive the process, requiring businesses to adapt to changing behaviors influenced by digital natives. Ray also covers the impact of transparent pricing and a customer-focused approach in modern revenue strategies.
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