In this week’s rabbit hole, Shannon dives into a moment of spontaneous inspiration: attending a cybersecurity event in hopes of acquiring a company to expand her MSP. What started as an impulsive idea turned into two brand-new revenue opportunities that could double her business in just eight months. This episode is a testament to the power of curiosity and trusting your instincts. What You’ll Learn: - Why following a spontaneous idea can lead to serious growth - How to approach industry events with intention - The importance of staying open to opportunity—even when it's not the original plan Have you chased a rabbit hole that changed your business? Tell us about it at [email]. Subscribe and stay tuned for next week’s topic: Getting Your First Client—real talk about the messy, magical start of customer acquisition. Let me know if you’d like these formatted for podcast platforms (like Apple Podcasts/Spotify) or added to your blog or website!

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