We’ve all been there. The patient books the appointment. Maybe even confirms it. And then… silence. No call. No show. It’s frustrating, costly, and—if it happens enough—it can throw off the rhythm of even the best-run practice. But here’s the key question: What makes a dermatology practice so distinctive that patients don’t just schedule—but show up, come back, and refer others? Today, The Distinctive Dermatologist tackles the ghosting epidemic—and how your practice can reduce it by delivering an Ultimate Customer Experience®.

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