ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#034 - The $900M Move That Made Reebok a Global Icon! 💸🌍"
Episode Synopsis
Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPIn this episode, Jess sits down with Reebok founder Joe Foster to unpack his entrepreneurial journey. Joe shares stories from his book Shoemaker, including leaving a failing family business, navigating unexpected challenges, and the pivotal rebrand that launched Reebok. He dives into the power of resilience, spotting white space, and building a team-driven brand that disrupted the sports industry.Follow Jess: https://www.instagram.com/itsjesssingh/Timestamps: 00:00:00 - Introduction00:01:00 - Challenges and Opportunities00:02:30 - The Importance of Brand Values00:04:30 - Strategic Branding and Evolution00:06:30 - Transition to Lifestyle Brand00:09:00 - Understanding Customer Needs00:11:30 - Influence of Aerobics and Celebrity Endorsements00:14:00 - Competition and Market Positioning00:16:00 - Advice for Entrepreneurs
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