In this episode of The Disruptionists, Jess Singh discusses the importance of avoiding common branding and marketing mistakes. She emphasizes the need for a clear strategy to truly understand and engage with your target audience. Neglecting the customer journey and resorting to random acts of marketing can lead to negative customer experiences.Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPAFollow Jess: https://www.instagram.com/itsjesssingh/Timestamps 00:00:00 - Introduction00:00:32 - Welcome to The Disruptionists00:00:52 - Five Biggest Branding and Marketing Mistakes00:01:03 - Mistake 1: Lack of Clear Strategy00:02:17 - Random Acts of Marketing00:02:49 - Mistake 2: Ignoring Data00:04:25 - Mistake 3: Inconsistent Branding00:05:29 - Mistake 4: Neglecting the Customer Journey00:07:24 - Mistake 5: Failing to Adapt

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